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Language, metaphors, and images play a decisive role in determining research questions and processes. The way in which topics are spoken or written about, what images are transported, and what people are represented can limit or expand perspectives. Here, attention should be paid to the inclusion of gender/diversity. When designing technological systems, it is particularly important to reflect on how reality is perceived and described and what scenarios and examples are chosen.

Questions relating to Disse­mination

  • What images do we use in marketing and public relations?
  • Do we address different target groups in specific ways?
  • How do we present important results from research and development to non-technical experts?