In the implementation phase, specifications get transformed into functional solutions. This involves technical and creative design, programming, and integration. Algorithms, too, must be checked for fairness.
Do we work for social change? Or do we want to advance the status quo? (reflection aspect: power relations)
Google has implemented an auto-complete algorithm that facilitates the formulation of user queries. Autocomplete predictions are algorithmically determined based on a number of factors, including popularity of search terms. Noble (2018) critically analyses the resulting discriminatory practices of search engines: the results for terms like “women”, “blacks” or “gay” are stereotypical and disparaging. According to Google’s policies, they must be classified as “hate speech” and removed.